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| We partnered with sporting goods innovator, adidas to create an interactive campaign for the 2002 FIFA World Cup™. As a key sponsor of the event, adidas launched its largest online promotional effort ever. Our work was designed to match the possibilities of the internet to connect the online audience with their innovative products. To reach the enormous and diverse global audience for the World Cup, we created a campaign with more than 200 rich media units and HTML e-mails, delivering over 200 million impressions for the five-week period of the event. Creative flash units integrated with cross channel efforts in 8 languages and were served globally on Yahoo and ESPN networks. We were also instrumental in enhancing adidas’ brand campaign by designing online images for key products including: the new Predator Mania, and Fevernova balls |  |
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Results: Traffic to the campaign’s mini-sites, adidas global sites and US site greatly exceeded the campaign goals. The numbers for registrations and downloads also exceeded goals. Importantly the online store met their sales goals before the games were over and sold out of kits in many countries. |
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| ESPN World Cup | ESPN World Cup | |||||||||||||||||
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| "Kick it" Ad Unit | ESPN Mail 2 | |||||||||||||||||
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| Home Page Unit | ESPN Winner - Brasil | |||||||||||||||||
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