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| We use engaging rich media content and applications to build connections with specific audiences (and their friends). These three share media applications demonstrate a range of potential connectors creatd for very different brands and audiences. Showtime- Chris Isaak E-postcard A rich-media post card application designed to spread interest for launch of the Chris Isaak show on Showtime networks. The application included custom art, as well as Chris Isaak photos, music and lyrics. Noxzema- Deep thoughts A flash email application for teen girls- using the campaign concept deep thoughts (tying back to deep cleaning). Users could create their own message or have the application create a mad-lib to send to their friends. Morgan Stanley PDA application We used online and location marketing technology to demonstrate how Morgan Stanley keeps its customers Well Connected. Our custom PDA application provides content and creative experience that reinforces brand promise. Distributed via web and in NYC at kiosks with wireless technology to download onto compatible PDAs. It was highly shared with friends, and helped drive new customer leads. . |
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| Showtime Networks Chris Isaak ecard | P&G Noxzema "Really Deep" ecard | |||||||||||||||||
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| Morgan Stanley PDA application | Morgan Stanley Street Beam Station | |||||||||||||||||